Sea and Mountain Adventure Tourism - Two Countries' Cooperation

Acronym

NAS-REA
Project Number – MIS 5076639
Priority axis 1 - A Competitive and Innovative Cross-Border Area
Investment priorities 3d - Supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes
Intervention fields 064. Research and innovation processes in SMEs (including voucher schemes, process, design, service and social innovation)
Call 5th CALL FOR PROPOSALS
Lead Beneficiary North Aegean Sailing / Ιστιοπλοική Βορείου Αιγαίου
Beneficiaries Rhodope Extreme Adventure S.P. Ltd.
Start Date Dec 03, 2020
End Date Dec 02, 2022
Budget 442.825,88 €
ERDF Contribution 244.661,30 €
National Contribution 43.175,52 €
The purpose of this business plan is to raise a grant for the development of a sailing yacht chartering business in Northern Greece and a mountain adventure business in Southern Bulgaria, while showcasing the expected financials and operations over the next six years. North Aegean Sailing is a Drama based ΙΚΕ company that will own and arrange yacht charters for individuals customers in its targeted market and Rhodope Extreme Adventure Ltd is a Smolyan based Ltd company that will provide adventure sports and leisure mountain activities in Rhodope area. Greece is one of the most important tourist sailing destinations due to its distinct advantages in terms of the coastline, island complexes and climate. Yachting tourism globally exhibits growing demand and it is of great importance for Greece as it contributes to the economic development of its islands and coastal regions, brings revenue to the state and creates jobs. Equally, adventure tourism is a global fast-developing tourism segment that exhibits particular growth in Bulgaria.The two newly established enterprises will co-operate to provide packaged (sea+mountain) holidays, attract new customers, jointly market the touristic product and share the results of their efforts.

Investment objectives:
(a)  provide a new sustainable tourism product in the market, combining sea+mountain tourism in two neighboring countries.
(b)  attract the middle to high-net worth tourist segment, a very important tourism segment in terms of growth and spending
(c)  be the first companies to offer this product in the market, we could not identify one single enterprise offering such services combination so far.
(d)  be competitive as we will reduce dependence to introducing brokers (travel agents, etc) by following our own marketing strategy.
(e)  produce high profitability, expecting ROIs of over 30% in 6 year operations
(f)  expand the business in the future, through fleet expansion (for North Aegean Sailing) and adventure activities franchising (for Rhodope Extreme Adventure Ltd)

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