Project Number – MIS 5106579
Priority axis 1 - A Competitive and Innovative Cross-Border Area
Investment priorities 3d - Supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes
Intervention fields 064. Research and innovation processes in SMEs (including voucher schemes, process, design, service and social innovation)
Lead Beneficiary NIMTEX
Beneficiaries I-TRAVEL
Start Date Dec 08, 2020
End Date Dec 07, 2022
Budget 596.158,72 €
ERDF Contribution 329.377,69 €
National Contribution 58.125,48 €
The investment plan of the project has as its main objective to ensure a high level of competitiveness of the partners of the very large but still insufficiently utilized potential market of health tourism in Bulgaria and Greece and thus to create good economic indicators for each of partners.

An important specific objective of the project is to implement an innovative approach to present the opportunities of the health tourism market in Bulgaria and Greece. This is planned to be done through the complementary use of the capabilities of modern Internet-based information systems, with the organization of targeted personal contacts on the B2B and B2C lines, both with organizations offering health and health-related services. as well as employers, pension and other organizations from health tourism generating countries in order to offer  them the best possible conditions for carrying out different forms of health tourism. Another specific objective is to use the interdependent and complementary capabilities of: - NIMTEX in attracting and booking health tourists in the most efficient places in the respective healthcare facilities in Bulgaria and Greece; - I-TRAVEL to form and organize organized trips of tourists interested in the opportunities for health tourism, combined with interest in other forms of tourism. It also aims to support partners with the Internet-based information systems to provide for the performance of the activities of both healthcare facilities in Bulgaria and Greece as well as other organizations offering tourist services in these countries. An important goal of the partners' marketing policy will be to focus on attracting healthcare tourists from European countries with more significant potential for generating outbound health tourism, Great Britain, Germany, France, etc., as well as from the USA, China, Russia and others.

In order to achieve this goal, representatives of Bulgarian and Greek partners are expected to participate in tourism fairs, exhibitions, conferences and other events related to health tourism. At the same time, it is intended to carry out a variety of targeted: - B2B meetings with representatives of healthcare institutions as well as employers' and other organizations with the potential to generate demand for different forms of health tourism in Bulgaria and Greece; - B2C meetings with pension and other organizations of people interested in the opportunities for carrying out health tourism in Bulgaria and Greece. As a complementary objective, the intention to conduct consultations can be mentioned, incl. through surveys, to analyze the degree of satisfaction of tourists using intermediary and tour operator services of partner organizations and reporting the results of this analysis in order to improve the quality of the services provided.

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