Project Bu4Inno: Interactive workshop “Entrepreneurship and Digital Marketing”

Dec 14, 2022   conference hall of the hotel "Nevrokop", Gotse Delchev

Business Incubator - Gotse Delchev, Entrepreneurship Promotion Centre invites young people up to 29 years old from Blagoevgrad, Smolyan, Haskovo and Kardzhali regions to participate in a one-day interactive workshop "Entrepreneurship and Digital Marketing" on 14.12.2022 in the conference hall of the hotel "Nevrokop", Gotse Delchev.

The aim of the interactive workshop is:
- development and enhancement of entrepreneurial skills and knowledge of digital marketing for food, agriculture and new technologies of young people up to 29 years old;
- stimulating young people to use digital marketing to build successful business development strategies;
- inspiration for generating innovative ideas in the field of food, agriculture and new technologies.
Young people will acquire new knowledge and skills about digital marketing and the benefits for entrepreneurs, they will learn about successful Bulgarian examples and which are the most productive tools of digital marketing. The workshop will also help them discover paths for development, growth, gaining new knowledge and experience, and new opportunities in different fields.

Methodology: interactive training "learning by doing" and "experiential learning", applying design thinking and actively involving all participants to create practical skills in entrepreneurship and digital marketing, group work, discussions, feedback and upgrading.

The workshop is part of the activities of „Βusiness of Κnowledge and Ιnnovation in the primary and related secondary sector” project, co-financed by the European Regional Development Fund (ERDF) and national funds of the countries participating in the Interreg V-A “Greece - Bulgaria 2014-2020” Cooperation Programme.

The overall Bu4Inno objective is to develop an improved entrepreneurial support system for agricultural SMEs in the cross-border area which is primarily devoted to the agricultural sector with a great variety of goods being produced whilst a large portion of the populace is either wholly or partially involved in their production.

Bu4Inno is an innovative project bringing together incubators, research, farmers and enterprises from the agricultural sector, thus aiming to achieve the strengthening of the entrepreneurial mentality of farmers and create new businesses and small agro-enterprises in the region to produce and sell products with high added value, developed with innovative means, using knowledge from academia and close cooperation with SMEs in the cross-border region.

The preliminary program is attached. The costs of conducting the workshop, food, drinks, work materials and transport are covered by the project budget and are free for the participating youth.

For participation, please use the following registration form by 17:00 on 12.12.2022

For additional questions and information, contact us at e-mail: or tel. + 359 75160404, +359 884787373.

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