Become a Cross-Border Ambassador!
Apply by 31 August 2025
This initiative, coordinated by the European Commission’s DG REGIO, seeks to empower a new generation of young people living in or connected to Europe’s border regions to engage actively in EU-level dialogue on cross-border cooperation, contribute meaningful insights from the ground, and enhance the visibility of border issues through youth-led communication.
Up to 10 Ambassadors will be selected to join this third edition of the programme, contributing to a stronger, more inclusive, and better integrated Europe.
What is the Cross-Border Ambassadors initiative?
The initiative offers young people aged 18–30 the chance to represent their regions, share their stories, and work alongside European Commission officials and fellow Ambassadors to raise awareness of cross-border challenges and solutions.
As part of the programme, Ambassadors will:
- Participate in a six-month mandate running from 29 September 2025 to 31 March 2026
- Attend monthly online meetings with DG REGIO and the BFPN team
- Contribute to the BFPN’s communications activities, including content on Futurium, social media, and newsletter features
- Select at least one personal focus activity, such as:
- Creating short-form video content (e.g. vox pops, explainer videos)
- Producing a podcast episode on youth and cross-border cooperation
- Organising a local event or cultural exchange in a border region
- Writing a short report or policy brief with recommendations
Key Dates and Timeline
Applications are now open and close on 31 August 2025.
Final candidates will be notified by 15 September 2025.
Selected Ambassadors will be invited to an online onboarding session on 29 September 2025 (45 minutes), marking the start of their mandate.
Who can apply?
We are looking for motivated young people who:
- Are aged 18–30 at the time of application
- Live in an EU Member State or EFTA country (Belgium, Bulgaria, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland, Sweden, Switzerland, Iceland, Norway, Lichtenstein) and have a strong connection to a border region.
- Are fluent in English (knowledge of other EU languages is a strong asset)
- Have a genuine interest in European territorial cooperation, cross-border policy, or local engagement
- Are ready to commit approximately 2 days per month from September 2025 to March 2026
Whether you are a student, young professional, community organiser, or simply passionate about making a difference, this is your chance to be heard and contribute to Europe’s cohesion.
How to apply?
Applications must be submitted via the official EU Survey form (link below) and should include:
- A motivational letter (maximum 500 words), describing your interest in the role, your connection to a cross-border issue or region, and your motivation for applying
- A short video (maximum 2 minutes), creatively explaining your personal experience with cross-border issues and one solution you would propose. Be bold – the more creative the better!
Applications will be evaluated against four key criteria:
- Engagement and motivation in cross-border activities
- Innovative thinking and problem-solving
- Communication and storytelling ability
- Commitment to European values
A shortlist will be selected in early September and successful candidates will be contacted by 15 September 2025.