Game Changers – Game Changers Harnessing Sports for Sustainable Tourism Development

Game Changers will foster the development and enhancement of sustainable tourism sites, strengthening their visibility and accessibility. The project will also support local creative businesses and tourism stakeholders in developing sustainable services linked to visitable cross-border regions and Sustainable Tourism Development plans for inclusive tourism. This will lead to increased economic opportunities, particularly for small businesses, sports clubs and tourist entrepreneurs.

The project boosts economic development by increasing the number of visitors in the cross-border area. Therefore, businesses in the tourism, hospitality, and sports sectors will benefit from the increased visitor spending and tourism demand. Also, by increasing social inclusion, communities in the CBA will benefit from enhanced sports tourism infrastructure, higher levels of economic activity and job creation.

Game Changers directly benefits local communities, athletic organisations, tourism professionals and visitors. Municipalities and cultural institutions will gain new tools and strategies to promote and manage athletic tourism sustainably. Small businesses and local sports clubs will receive capacity-building support, enhancing their ability to create marketable tourist products and experiences. Tourists will experience a richer, more engaging offering, while residents will benefit from increased awareness of athletic tourism and opportunities for participation.

By fostering cross-border collaboration and social innovation, the project contributes to a more inclusive and dynamic visitable landscape. The results will not only strengthen the visitable and touristic identity of the cross-border area, but also establish a replicable model for integrating tourism into regional development strategies, ensuring long-term impact beyond the project’s duration.