VINE_ROUTE: The Cultural Path of Wine

The project will lead to the creation of an integrated cross-border cultural route that connects wine-related heritage from antiquity to contemporary viticulture. Its main expected results include increased cultural tourism flows in inland areas, reduced dependence on seasonal coastal tourism, and improved valorisation of underutilised cultural assets. By incorporating AI-based digital interpretation and fostering cross-sectoral collaboration, the project will enhance visitor engagement while broadening access to cultural heritage. VINE_ROUTE promotes inclusive and sustainable tourism development by linking economic opportunities with cultural identity. It strengthens territorial cohesion by transforming fragmented regional assets into a unified and compelling cross-border cultural experience.

Project results will benefit a wide spectrum of stakeholders. Local communities in rural and semi-urban areas will experience increased tourism-driven income and greater participation in cultural development. Small and medium enterprises (wineries, restaurants, artisans, accommodation providers) will integrate into a new tourism value chain. Museums and cultural institutions will enhance their interpretive capabilities through AI and AR tools, while education sectors benefit from museum boxes and interpretive materials tailored for schools. Tour operators and destination management organisations gain a new, ready-to-use tourism product. Public authorities will access a replicable model for cultural-tourism integration. Tourists, especially those seeking thematic and experiential travel, will benefit from immersive, personalised routes. The cross-border population will enjoy increased visibility, connectivity, and shared cultural identity, fostering long-term socio-economic cooperation.